Pricing strategies for a taxi-hailing platform

主讲人：王晓蕾

时间：2017年04月20日（周四）10:00

地点：交通运输工程学院103会议室

主讲人简介

王晓蕾博士，现为上海交通大学中美物流研究院副研究员，2012年博士毕业于香港科技大学土木与环境工程系交通运输专业。主要的研究兴趣为可交易权利机制的设计和应用、交通和物流领域的平台运营管理，擅长网络建模与求解、交通政策设计和双边市场研究。在TS/TRB/TRE等交通领域的国际期刊上发表论文12篇，主持和参与国家自然科学基金3项、企业委托项目7项。

主讲内容简介

Taxi hailing apps that facilitate taxi-customer matching quickly become popular in recent years. By combining the theories of two-sided market and taxi market, this paper models the taxi market in the presence of a single taxi hailing app through an aggregate and static approach. Based on the equilibrium model, the existence and stability of equilibria are examined, and a partial-derivative-based sensitivity analysis is conducted to quantitatively evaluate the impacts of the platform’s pricing strategies to the taxi market performance. The features of desirable price perturbations that improve social welfare and/or the platform’s profitability are also characterized.

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